miércoles, 17 de marzo de 2010

NATIONAL AND ORGANIZATIONAL CULTURE


Culture is defined as all values, beliefs, traditions shared by a group of people either a nation or an organization with the main objective to clear boundaries from other groups, to get an identity that enforce their roots belonging to the group. People develop their own way achieving their interests in order to get unitary objective; through working together as a team helping each other. They like to work together having same expectations, goals, reasons, beliefs, results, values and norms.


In the organizational culture there are two types of members; one who has a high position in the organization making in him a consistent culture built by the company. And another who has a low position in the company that makes in him an adaptability, which means, when the organizational culture goes following a business strategy that all the company’s members have a participation and work for it.
There are some factors that have an influence in the decision making for organizations, these factors are clearly explain as internal factors and external factors.


Internal Factors: is the set of all the internal resources that the company has. These factors are like the internal organizational structure, all the physical resources like machinery, equipment, etc, and the Organizational culture.

Organizational Culture: it is defined as according to the text International Management: Cross Cultural Dimensions, is the organizational structure and rules, values, feelings, norms, it says the entire ‘organizational climate’.

External Factors: is the set of all the facts that affect the organization since abroad. These factors are the economic behavior, the market, the customer behavior and his decisions, laws and regulations, religion system, financial system and the National culture.


National Culture: it is defined as the culture that belongs to a national group and all the influences on the behavior that may have as individual members. The culture mentioned before is based on a particular culture that only belongs to the group not to other. It is characterized for being learned and thought since generation to generation inside a group. It is represented by the core of values built by the group. And it is the main characteristic that differentiates a group from the other.


CORPORATE SOCIAL RESPONSIBILITY
It is a great example to describe one of the most important goals for organizations in order to have an image prestige and recognition by the customers as an organization that works for the environmental responsibility, human rights, education, and so on.

A clear example of Corporate Social Responsibility is LEONISA with their campaign abouth Prest Cancer


Ordinary questions

¿Is there a corporate culture in every organization? Can it be modified?
How does is affect processes that require a deep organizational change? (Ex. mergers, acquisitions, etc.)


Culture is built by a group of people and it is passed and teach from generation to generation shared by people that work together for a goal, so they have a working behavior as a core of norms created by the organization. It can be modified in the way that the creators who are in high positions in the company can adjust the organizational culture from all the external factors that are related to the organization, such as the market behavior, the religion, etc. Even though, they modify it in the way they are improving to give a good product to the customer that reach their needs as customer in order to obtain as much customer as the organizations can. They are willing to cross frontiers and change some positive aspects that help the organization to gain success.


Each organization may have a different corporate culture from other, which is based on the ways to dress, the space that they have to leave either for a customer or an executive, the punctuality; in general all the stuff included on the code of conduct followed by a core of values that the company can modify if is necessary having account that it is not going to affect the company’s vision and mission.
Nowadays, multinationals want to go abroad looking for being recognized around the world.

As an example, in 1990 was the Indian Liberalization, which gave a chance to enter for all the foreign companies there. Even though, Mc Donald’s entered to India in 1996 by Joint venture. It took six years to study the emergent market of India, due this, Mc Donald’s had to adjust to the Indian culture, since changing their menu for vegetarian food.


I suggest to see the following video to understand what it happened for this organization: http://www.foxbusiness.com/search-results/m/25183541/mcdonald-s-in-india.htm


References:




  1. Mead, Richard. 2004. International Management: Cross-Cultural Dimensions London: Blackwell Publishing. Chapter 1 and 4




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